The Rise Of Social
Social media has become a huge influence all around the world. Walk into any restaurant and look around. You will probably find that most couples having dinner are on their phones. To take it a step further, you can hardly speak to a teenager these days without them being focused on their phone. Why? An educated guess: social media.
This phenomenon is impacting everything we do and see. Businesses, relationships and entire industries are having to adapt to the new influence that comes with living in a socially driven world. Customers are now relying on social media more than ever to help them make a purchase decision.
Looking ahead to 2019, the upward trend of social media influence on the world is only going to increase. There are, however, countless positive takeaways from this social media takeover. A major one is the financial opportunity. Above all generations, millennials probably understand this better than anyone.
In my experience, Instagram is one of the most lucrative platforms to be involved with. I personally know of countless millennials who leverage Instagram to create six-figure levels of annual income or more. The biggest factor in taking full advantage of this opportunity lies in audience reach.
If you have the knowledge of certain strategies that influencers are using every day to grow their followings faster than ordinary users, then you have the upper hand.
Although there a quite a few ways to monetize the social media space, one of the most common ways is to collaborate with brands. If you have established yourself as an influencer with a real, authentic audience of 100,000-plus followers, then you have a very good chance of making good money from brand collaborations alone.
Brands will pay to get their product or service in front of your audience if you have a large enough reach. Brands with a marketing budget that's in line with social media marketing strategies will likely pay more.
According to Hopper HQ, Kylie Jenner reportedly makes $1 million per paid Instagram post. Put that into perspective. Because of the huge financial gain that social media has brought her, she is on track to become the world’s youngest self-made billionaire.
To help kickstart your results, listed below are two valuable tactics you can start using today to improve your social media strategy:
Interact with your target audience consistently.
The easiest way to grow your social media account is through engaging and interacting with your target audience. The key is to do this daily and make time for it in your schedule, even if it's only 10 minutes per day. You can do this by figuring out where your target audience is and then interacting within that community. For example, if you are a baseball player, then you could find success by interacting with active accounts that follow Major League Baseball.
Interaction can mean several different things -- from following, commenting or liking to even sending a direct message. Again, make sure the profiles are active users or you will be spinning your wheels in the mud. Another trick is to only interact with accounts under 10,000 followers. Once an account has a massive following, the odds of them noticing you liking one of their photos drops significantly.
The goal of being proactive with engagement is to bring awareness of your profile to individuals or brands. If you have properly displayed your niche within your posting feed, then an instant connection can take place and the odds of receiving a follow-back is high. In my experience, when you give a like or follow, humans typically develop a sense of reciprocation.
Leverage the Story feature for more reach and engagement.
Stories are a great way to connect with your audience daily. Although it may be tough to make a post every day, it takes little time to create a Story. These can be used to give your followers a behind-the-scenes glance into your business or life. Humans love connection. It is much easier for people to become connected to a face versus a brand or logo. People are relatable; it is much harder for a brand to pull this off.
Make it a point to post to your Story at least once a day. I guarantee you will see improvements in your overall reach and engagement. Utilize the various tools that are available as well, like stickers, hashtags, geo-location and polls. Provide call-to-actions and leverage features like “swipe-ups” and “ask me a question” games.
Follow these two basic strategies to put yourself in a better power position to convert more followers to your page. Be proactive and take action. Do this correctly, and you will be able to start controlling your account growth. Then, the road to monetization of your social media account becomes much easier.